MILL STREET WEBSITE PRIVACY COMMITMENT
Summary of Privacy Commitment
Types of Information and Purposes
- date of birth to confirm that you are of legal drinking age in your province or territory of residence.
- name and contact information, including address (for example, to qualify you for a contest which may be open only to residents of certain provinces), telephone number and e-mail or text-messaging address (for example, to notify you if you have won a contest).
- other information you may provide, such as your gender, interests and your opinions (for example, your beer brand preferences) in order for Mill Street to bring to you promotions, events, products and services in which we believe you would be most interested.
- credit card information (when we offer products which may be purchased by credit card).
If you consent Mill Street will also collect and use your personal information as described below in “Tailored Communications and Advertising Policy”
Traffic Patterns and Cookies
Every computer on the Internet has a unique address called an Internet Protocol (“IP” Address). An IP address is just like a telephone number in that it is a long string of numbers. IP addresses are automatically assigned to all Internet users by their Internet Service Providers (ISP). However, since it would be difficult to remember everyone’s IP address, the Internet allows you to type in an easy to remember name, i.e. a domain name or e-mail address which corresponds to the IP address. So, instead of typing 126.96.36.199.89, you can use millstreetbrewery.com. And other Internet users contact you by using your e-mail or domain name address instead of your IP address.
We use “cookies”, a common Internet technology which provides you with tailored navigation and content on the relevant corporate website based on your navigation history and preferences. Cookies may be sent to your browser’s temporary memory system to assist you in navigating during a particular session only. Or a cookie can be sent to your hard drive in order to serve you better when you return to the website (for example to recognize you when you return to the website or when you visit another website, to save your password and to offer you customized content we believe will be of interest to you). You can set your browser to notify you when you receive a cookie giving you the opportunity to accept or to refuse it. See “Help” in your browser. Deleting or not accepting cookies will not prevent you from accessing this website or participating on the website. However, if you do not employ the technology your navigation may be less convenient or personalized given the purposes for cookies.
Your Customized Profile
By reviewing your navigation habits on our website and other websites, and the personal information you provide or that we may collect from other sources, we have a better understanding of your preferences, needs and interests. We can then develop a customized profile for you in order to provide you with the optimum site experience, to serve you advertisements that are tailored to your interests, and to contact you about products, events, promotions and services in which we believe you would be most interested.
Third Party Advertising Networks
Network Advertising Initiative: http://www.networkadvertising.org/choices/
Digital Advertising Alliance: http://www.aboutads.info/choices/
Credit Card Data and Verification
If you choose to purchase products or services that require a credit card, Mill Street and third party credit card processors will collect and use your credit card information to process the transaction you have made on this website. For your protection, we do not maintain credit card information on file subsequent to transaction processing. This means that for subsequent transactions, you will be required to re-enter your credit card information.
We may ask you to create a password to which we will have access. This is for your protection to protect against error and fraud and to verify your identity.
Managing Our Business
Mill Street takes reasonable security measures (physical, organizational and technological) to safeguard personal information against loss or theft, or unauthorized access, use, disclosure, copying or modification. However, the Internet is not a secure medium. If you choose to communicate with us online, the privacy of your communications and personal information can never be guaranteed. Mill Street has no control over the practices of others (for example, websites to which this website is linked; people who misrepresent themselves as you or someone else).
Links to Other Websites
We cannot assume any responsibility for the privacy practices for websites (other than Mill Street websites) to which this website is linked. You should review the privacy policies of all websites (including those of other Mill Street sites) to which this site may be linked.
INQUIRIES AND WITHDRAWING YOUR CONSENT AT ANY TIME
TAILORED COMMUNICATIONS AND ADVERTISING POLICY
Tailored Advertising and Communications
Mill Street collects personal information directly from you, including your name, contact information, date of birth and expressed preferences and opinions (e.g. beer brand preference). Mill Street may also collect information about you based on your visits and interactions on our website or other websites (see Traffic Patterns and Cookies, Your Customized Profile and Third Party Advertising Networks above).If you consent, we may also collect information about you from third party websites, such as social networking sites, where you are a registered user. For example, we may share a cryptographic hash of your e-mail address with a third party website or service provider (by using the hashing process, your e-mail address is never disclosed to the third party). If the hashed e-mail address from Mill Street matches the hashed e-mail address from the third party website, the third party identifies you as part of a group of individuals to whom Mill Street ads should be served on its website. The third party or service provider may also return certain information about you to us, which is obtained from your profile on the third party site (such as your age range, interests, gender and location: for example, male, age 25 to 35, from Thunder Bay) as well as your social network ID, if applicable. We use this information to develop a customized profile about you in order to serve you tailored advertising when you visit third party sites, to provide you with the optimum site experience when you visit our site and to contact you about products, events, promotions and services in which we believe you would be most interested.
Last Updated: May, 2017
Copyright 2017: Mill Street Brewery, 125 Bermondsey Rd, Unit 2, North York, ON M4A 1X3, Canada